Zendrive reveals the top 6 driver personas in the US
In the first-ever nationwide study, Zendrive found that U.S. drivers break down into 6 main personas: Phone Addicts, Frustrated Lead-Footers, Speed Demons, Neighborhood Navigators, Expert Commuters and Weekend Cruisers. The study also looked at the distribution of risk across U.S. drivers to identify states where drivers are overcharged for insurance.
Download this case study to learn:
- What are the riskiest driver personas?
- What states have the highest concentrations of each persona?
- What states are being overcharged for auto insurance?