Zendrive reveals the top 6 driver personas in the US


In the first-ever nationwide study, Zendrive found that U.S. drivers break down into 6 main personas: Phone Addicts, Frustrated Lead-Footers, Speed Demons, Neighborhood Navigators, Expert Commuters and Weekend Cruisers. The study also looked at the distribution of risk across U.S. drivers to identify states where drivers are overcharged for insurance.

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Click below to download the Driver Personas Study.

Driver Personas Study PDF

Download this case study to learn:

  • What are the riskiest driver personas?
  • What states have the highest concentrations of each persona?
  • What states are being overcharged for auto insurance?